Brian Penry Creative - Success Stories Empowering Clients with Visual Communications

Brian Penry – Penry Creative, Inc.

Full service or service-specific: what you need, when you need it. While we have the resources, experience and depth to handle many full service requirements, we are pleased to work on a service-specific basis as needed. Many of our most rewarding working relationships begin with one, modest project and lead to repeat business earned on performance – and pricing relative to project scope. Regarding confidentiality: We jealously guard and protect the confidentiality of our clients, utilizing only selected pieces for portfolio after they are seen in the public domain. We consider the identity, branding and licensing style guides we create to be strictly proprietary to each client – as well as most presentations. As a result, we only show cover art or those style guide elements in the public domain – believing that our multimedia facility is well demonstrated through our Web design and video portfolio. Broadcast & corporate video demo available upon request. Full Service or Service-specific by Gallery: Brochures & More – Identity Systems, Logos & Branding – Licensing, Entertainment Packaging & Product Art – Web Design & Multimedia – Copy Writing & Positioning – Advertising & Promotion – creative source that understands your business objectives – designer who understands business – Top quality affordable design & branding – Branding & identity design specialists – Telling Your Story in Compelling Visuals, Branding & Copy™ – Sonic The Hedge Hog® artwork – Carmen Sandiego® style guidance – Christmas Tree Shops® logo design – Infinity Broadcasting logo & branding design – lux marketing – broadcasting industry marketing & promotion – world class entertainment industry design, marketing & promotion – world class performing arts design, marketing & promotion – children’s museum logos, branding, marketing & promotion – healthcare & hospital branding, marketing & promotion – youth product branding, marketing & promotion – designer that knows how to listen – designer who knows how to listen – creative source that knows how to listen – world class affordable design & branding – affordable, world class design, branding & marketing for non profit organizations

Of the awards and recognition that we sometimes receive, none compares with knowing that our work continues to perform for our client brands years, even decades after implementation. “Success” can be measured in a variety of ways from growth, dollar performance and consumer loyalty to brand longevity – among many others. We are grateful for the many opportunities, past and ongoing, to contribute to our clients’ brand successes. We recognize that when buying creative services, brands and organizations have a wide range of options from which to be ultra-selective. Each new project energizes us in meeting the needs and challenges unique to that client – exploring new, innovative ways of assisting them to achieve their own, unique ‘brand’ of success. – Success Stories: Brief Case Studies of Selected Clients – “Success” means much more than contributing to the growth and financial performance of our clients – it means being entrusted with one of their most valuable resources to begin with: their brand images. From overseeing narrowly focused projects to bringing change enterprise wide, we continue to have a positive impact on a wide range of brands and organizations. – How we helped Sega and its funky, flagship property grow a “Sonic Boom” market: over 44 million units sold & counting – How we helped a start-up, discount boutique take its brand on a three decade ‘sleigh ride’ to success – How we helped Infinity build its brand and individual market identities to become a major force with Viacom/CBS Radio – Three decades of work for Infinity Broadcasting and Viacom, and still in use by CBS Radio and Clear Channel Communications – Our work with Infinity Broadcasting began in the ‘70s: a long, loyal relationship earned on performance and dependability – encompassing corporate & station IDs, trade ads, annual reports, outdoor media, promos for Howard Stern and more in major markets including NYC, LA, Philadelphia, Boston, Houston, Detroit, Washington, D.C., San Diego and beyond. Notably, through Infinity’s multi-billion dollar growth and pairing with Viacom/CBS, our work remains valued. In an industry where station IDs often last no longer than hit songs, our branding endures. Our ID designs for WQYK (Tampa) & Lite 106.7 fm (NYC) are working hard yet a decade or more after implementation. Although since becoming part of media giant, Clear Channel, our branding of Lite 106.7 fm is valued even more, inspiring additional, Clear Channel station/market IDs: significant statements about the quality and longevity of our design and creativity. Our logo/identity design for the founders of Christmas Tree Shops® continues to serve this popular, New England chain of retail stores, and its current owner, Bed Bath & Beyond® almost 30 years after its original implementation – now with upwards of 2,000 employees, 50,000 sq. ft. showrooms and 35 locations in 8 states, and growing. ©2007 Penry Creative, Inc. All Rights Reserved. The Penry logo, ‘Telling Your Story in Compelling Visuals, Branding & Copy’ and ‘Known For Copy In Our Own Write’ are trademarks of Penry Creative, Inc. Images and copy created for: Infinity Broadcasting; Viacom/CBS Radio; Christmas Tree Shops; Sega of America; Campbell Soup; DSI Toys and/or Nikko, etc. are the intellectual property of their respective owners and shown for portfolio purposes only.

Sonic Minature R/C by Nikko selected among Top 20 Toys Of The Year by USA Today. We restyled Naoto Oshima's original Sonic The Hedgehog character for the U. S. market & beyond - creating Sonic's style guide as well as licensing, packaging & product art for a wide range of Sonic Licensees ... contributing to Sonic's brand longevity - now in his 16th year!